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Top Life Cover QuotesPer Month
via Life Insurance Advisor£4.60
Liverpool Victoria (LV)£5.80
Legal & General£8.99

“Highly recommended. LifeInsuranceAdvisor compared the whole market for me and gave me some fantastic quotes – much better & cheaper than what I had got after trying many sites, including brokers and insurers. From start to finish the service was excellent, and I am very happy with my cover…”
- David Owen


The LV= company has started out as a small insurance company which was founded in 1843, and it was then called Liverpool Victoria. The company has remained true to their principles and to their clients which are today located all over the country. Being the biggest and the most powerful friendly society in the UK, LV= will always do their absolute best to make their customers reach the best decisions and financially cover what matters to them – be it their family, their spouse, or their mortgage.

Even though the market has changed tremendously from 1843, when the company was first founded, they have kept a friendly and helpful attitude towards their customers. Aside from this, it is also important to mention that LV= is a mutual, which means that they are owned by their members which are all equal – hence the acronym LV=, L for Liverpool, V for Victoria, and the equality sign to show that the company is owned by equal members who all have a say when it comes to the direction in which the business is heading.

With LV= Life Cover, you can choose to protect your family, your mortgage or, if you are single with no children, yourself. With Family Life Insurance and Life Insurance policies that protect you, you can choose between the following insurance products: Life Insurance, Life with Critical Illness, Over 50s Insurance and Income Protection Cover.

With premium starting from £5 per month, quick online applications, 38 different illnesses covered in Critical Illness Cover, children covered at no extra cost, and with over 90% of claims paid out during the year of 2010, it is only logical that LV= Life Insurance is a great choice.

On the other hand, with Mortgage Life Insurance, you can choose a Level and a Decreasing Term Insurance policy, with both of them paying a lump sum if you die during the cover term, and the latter decreasing over time, and reaching zero when your mortgage is paid off.

Compare Life Insurance Policies

There are literally dozens of life insurance providers in the U.K. Finding a suitable life cover policy for you and your family can be time-consuming, confusing and even costly if you don’t know all your options.

That’s where we come in. We do all the hard work and compare LV= Life Insurance with every single policy out there to find you the policy which is perfect for you. We guarantee that it will be cheapest for your particular circumstances and requirements.

Simply fill in the form above now to speak to one of our helpful advisors. No pressure, no hassles, no obligation.